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The idea of ARToberFEST began in 1997 when the Postoffice Street merchants were approached by Fred Wichlep of the Downtown Partnership, with funding for a special event (of their choosing). It was a natural fit for the "Arts and Entertainment District" to produce an art festival. The initial committee consisted of area artists and business owners; including Deborah and Terry Conrad, Sallie Anderson, Susan Henry, Bobby Boyd, Jeff Johnston, Gary Jones, Bill Schleisner, Cindy Hillman, Sue and Kevin Tigert, and Kathy Modzelewski.